17 Apr 2015

Bearing specialist MCB shares wealth of knowledge

By South China Morning Post

 

In the southern part of Jebel Ali Free Zone lies one of the world’s largest warehouses dedicated especially to automotive and industrial bearings. Spanning 10,000 square metres, the state-of-the-art stocking facility of Mineral Circles Bearings (MCB) accommodates more than 7,000 pallets of the world’s most trusted bearing brands.

The company’s competitive advantage, however, goes beyond quality, inventory, emergency deliveries and competitive pricing. Every day, MCB draws on three decades of industry experience to advise clients on the best bearings suited for their needs. This consultative approach has made the company one of the leading exporters and suppliers of bearings worldwide, especially in the Middle East and Africa.

“Knowledge differentiates us from other companies,” says sales and marketing manager Hassanein Alwan. “We’re among the first companies to specialise in bearings, and we’re proud of the knowledge and experience we’ve built from decades of accumulated data.”

Alwan is referring to the company’s highly structured enterprise resource planning system, which has recorded and processed comprehensive market information since the company began in 1984. Such profound market understanding has allowed MCB to expedite its expansion worldwide.

Today, MCB caters to more than 1,200 customers in about 65 countries from the Middle East, Africa, Asia, the Americas and Europe. The company manufactures its own MCB brand in China and India to complement its exclusive range of labels from Japan, South Korea and France. Carrying renowned brands NTN, SNR, NSK, KBC and ILJIN, the company’s collaboration with manufacturers extends to modifying product design to suit local client requirements.

“We’re looking closely at bearing suppliers from Asia, especially the ones from South Korea and China, where there’s a marked improvement in quality and technology,” Alwan says. “We’re excited to share ideas and develop new products together to address the changing market demands.”

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