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Exploring new products, markets, and technology in the world’s leading automotive service event
FOR IMMEDIATE RELEASE
Dubai, UAE—After a successful decade with Automechanika Dubai, Mineral Circles Bearings (MCB) on its 34th year in the industry steps up its marketing efforts and trade show participation as it joins Automechanika Frankfurt from the 11th-15th of September 2018 at Frankfurt am Main’s hall 6.1, stand E05.
Aiming to obtain organic leads from a different breed of trade fair visitors, this move is a positive change for the company as it sets a unique approach in targeting quality clients, distributors, potential business partners, and investors primarily from Middle East and Africa (MEA).
As one of the few automotive bearing specialists to exhibit in the renowned biennial aftermarket trade fair, MCB gears to highlight a wide range of European, American, and Asian car applications of quality bearings along with most of its premium products such as grease, oil seals, and universal joints. With a new global approach to the market, MCB trusts that being hand in hand with Automechanika Frankfurt on its 25th year alongside major players in the aftermarket industry will set the cornerstone for a bigger and brighter future.
Products to watch out for
With a strong foothold on diverse applications, Mineral Circles Bearings offers the following aftermarket brands and solutions considerably for the MEA region:
The future of B2B in Industry 4.0
Going digital is not anymore an option
As the world transitions to the Fourth Industrial Revolution or Industry 4.0, the speed of technological innovation has fast outpaced traditional business practices.
With the proliferation of mobile or smart devices, internet of things (IoT), artificial intelligence (AI), and not to mention the increase of Millennials in workforce, companies today are on a race to automate repetitive tasks, harness big data, and enforce predictive analysis by implementing digital solutions.
To boost service level, client engagement, and transparency, leading B2B companies now adopt the B2C process of ‘click and go’ by investing on digital technologies such as customer relationship management (CRM), e-commerce, and social media for business. For Mineral Circles Bearings, Automechanika Frankfurt is the ideal venue to meet tech innovation experts who can transform old ‘school of thought’ ways to a more competitive environment by combining digital innovations with human soft skills.
After all, product expertise is the main but for the future, service is the name of the game.
Delegates at a glance
Mineral Circles Bearings’ Founder Amar Ridha, recently appointed Managing Director Hassanein Alwan, and Regional Sales Manager Rodrigo Paiva will lead the MCB delegation in Automechanika Frankfurt.
All seasoned bearing experts, they are set to entertain visitors throughout the five-day trade show and showcase the latest innovations in automotive bearings and applications.
[Founder/Product and Technical Director Amar Ridha/MINERAL CIRCLES BEARINGS/by Angelo Ting/File Photo
(L-R) MCB’s Managing Director Hassanein Alwan and Regional Sales Manager Rodrigo Paiva at Automechanika Dubai 2017/MINERAL CIRCLES BEARINGS/File Photo
About Mineral Circles Bearings
Founded in 1984, Mineral Circles Bearings (MCB) is a trusted manufacturer of the MCB brand and a distributor of quality bearings, grease, cv joints, universal joint, tools, and oil seals from leading brands (NTN, SNR, MBS, ILJIN, KBC, Musashi) for the Middle East and African region. Located in Dubai, UAE and with branches throughout MEA, MCB is known as the pioneering automotive bearings expert in UAE with a strong client base in over 65 countries worldwide.
FOR MORE INFORMATION, PLEASE CONTACT:
Mineral Circles Bearings
Jebel Ali Free Zone Dubai, UAE
Tel: +971 4 886 5100