Having only five weeks before the official launch of the new MCB brand in Automechanika Dubai 2017, this is a good time to update everyone on what they can expect in terms of visual makeover, packaging, and improved engineering.
With over two years of planning, research, as well as consultancy from European bearing specialists, the rebranding team invested time and expertise with the aim of initiating changes that would impact not just the brand’s aesthetic appeal but also its product design, quality assurance, and quality control.
By far, positive feedback has been received since the pre-launch in October 2016 and the succeeding marketing efforts done thereafter. A heartfelt thanks goes out to all those who’ve shared their industry know-how and participated in this historical milestone for the MCB brand.
To kick-start the developments, MCB brand’s tri-color logo which has been introduced in 2009 will be replaced with a unicolor red to give a fresh visual element coupled with a new tagline and brand icon.
Since rebranding represents a new beginning, improved packaging is also in the works for two reasons. First is for enhanced storage convenience capable of better protection against breakage, lubrication leakage, and rough handling. Last but not the least is to establish a new visual connection which is an essential part of future marketing strategies.
What about engineering design and manufacturing?
MCB brand’s engineers from Sweden ensure that the bearings, grease, and universal joints are being designed and made in accordance to international standards using only quality raw materials for optimum efficiency. Most importantly, they apply quality control measures to confirm no product damages and that packaging requirements are in place for a hassle free delivery.
These and more are in store for visitors at Automechanika Dubai, the region’s largest automotive aftermarket event. Together with our dynamic team and industry experts, you’ll experience the rebranding highlights and how MCB brand continuously grow as the leading provider of quality and cost effective aftermarket products.
Mark your calendars from May 7-9, 2017. See you all soon!