Mineral Circles Bearings (MCB) teamed up with EPOC Messe Frankfurt GmbH for the first ever Automechanika Jeddah event launched on the 26th – 28th of January 2016 at the Center for Forum and Events. This pioneering trade fair featured 184 exhibitors from 26 countries who showcased the latest products and solutions in the automotive aftermarket industry. Marketing Director Hassanein Alwan in the initial press release published in Saudi Gazette said, “As launch partners, our participation is not limited to growing our market base nor showcasing our latest products. We see this event as a platform to educate the consumers about quality bearings as well as a medium to understand the market trends through face to face interaction. Saudi Arabia is the largest market for cars with over 5 million vehicles on the roads to date. It’s vast land mass and cheap petrol is a recipe for a high demand for automotive products. These, together with its population which is the highest in GCC, qualifies it a significant market for the bearing industry.”