MCB will return to Automechanika Johannesburg to commemorate its 35th anniversary

MCB will return to Automechanika Johannesburg to commemorate its 35th anniversary

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Automechanika Johannesburg 2019 will feature Mineral Circles Bearings.




For Immediate Distribution

Mineral Circles Bearings (MCB) celebrates its 35th year in the aftermarket industry at Automechanika, hall 5, stand 5F01A, from the 18th to the 21st of September 2019 at the Expo Center Nasrec in Johannesburg, South Africa.


MCB is transitioning its business model from product sales to a more service-oriented organization in preparation for the next decade, with the aim of being the largest technical services distributor for automotive or industrial aftermarket bearings and related products in the Middle East and Africa (MEA).


MCB’s transition from a commodity supplier to an information-based powerhouse, which began in 1984 with Amar Ridha, is critical to the company’s goals of being future ready in the data-driven age of Industry 4.0.


Hassanein Alwan, Managing Director of MCB, says, “It’s not just about price competition.” It’s all about adding value to the market with services like bearing maintenance, professional training, and on-site visits. We provide a more in-depth approach to our client base, which is certainly beyond product sales, with our in-house engineers and seasoned bearing experts, particularly in the automotive bearing industry.”


Delegates and Highlights from Trade Shows


Alwan and MEA Regional Sales Manager Mohamed Helmy, who will lead the delegation, intend to use the event not only as a lead generation forum, but also as a venue for relationship building and sales by promoting unique application-based promotional offers tailored to MCB’s African clientele.


Visitors to the Automechanika Johannesburg 2019 event will also learn more about Musashi’s Japanese-made oil seals or oil seal kits, which have a wide variety of truck and light commercial vehicle (LCV) applications, as well as quality automotive aftermarket manufacturers (NTN-SNR, MBS, ILJIN, KBC, Musashi, and MCB) from Europe and Asia, at hall 5, stand 5F01A.


Bearings for Mineral Circles

Mineral Circles Bearings (MCB) is a knowledge specialist in the automotive and manufacturing aftermarket industries in the Middle East and Africa. With 35 years of bearing industry experience, Its multinational workforce serves its large market base in over 65 countries around the world with technical services in support of its Middle East and African distributorship from leading brands (SKF, NTN, SNR, BOWER, MBS, ILJIN, KBC, MCB, Musashi).


Hassanein Alwan

Managing Director, Mineral Circles Bearings

Jebel Ali Free Zone Dubai, UAE

Tel: +971 4 886 5100


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